Over the past four months I supported one of Workhuman’s largest product launches, Future Leaders, serving as lead creative for the Paid Media campaign from concept through execution in close collaboration with a copywriter. I developed full-funnel creative across multiple touch points — paid ads, email assets, webinar graphics, and visual support for the product overview video — ensuring consistent messaging and visual cohesion across channels. The campaign outperformed previous launches: during a company all-hands the VP of Product reported it delivered the “strongest performance to date, generating six product demo requests directly from the website.”